In the first place you write for human readers, but in this digital age, much of the content you write is crawled and indexed by search engines. Some simple optimization steps can help your work be found, read and cited by others. This will likely results in links to your book and chapters which will further increase the visibility of your work. Search engines rank webpages using a complex algorithm: over 200 factors determine in which order pages are displayed in search results. Springer optimizes its websites to help search engines find and index our content as best as possible, but of course it all starts with the content itself.