It was great seeing you at the event last week, and thank you for the ideas on more examples that would be helpful.
I like where you’re headed with your idea. I would recommend against using the phrase “direct mail” because while you mail your publication to homes it’s not as targeted as most direct mail campaigns.
Also, why mask the publication you work for? Be proud that you work for the Arlington Shopper.
How about: “I help local businesses promote themselves in the Arlington Shopper.”
Let me know your thoughts…